Top 5 Books and Reference Apps in Middle East Q2 2023

The second quarter of 2023 has shown interesting trends in the performance of the top 5 Books and Reference applications on a unified platform in the Middle East. Here’s a closer look at how these apps fared in terms of weekly downloads, revenue, and active users, based on Sensor Tower data.

Audible: Audio Entertainment, published by Audible, Inc., saw a consistent increase in weekly revenue, peaking at around $36.5K by the end of June. Weekly downloads fluctuated, reaching a high of approximately 5.4K in late May. Active users remained relatively stable, starting at around 21.1K and ending the quarter at 21.3K.

Storytel: Audiobooks & Ebooks, from Storytel Sweden AB, exhibited a steady revenue stream, with a noticeable peak of about $25.3K in the final week of June. Downloads varied, with a significant spike to 5.4K in early June. Active users showed a gradual decline from 37.7K at the end of March to 29.4K by late June.

Joyread, published by Joyread, experienced a gradual decline in revenue over the quarter, starting at about $6.1K and dropping to $5.7K by the end of June. Downloads saw a notable low of 683 in late May but rebounded to 1.2K by the end of the quarter. Active user numbers were relatively stable, ending at around 3.1K.

אייקאסט ספרים מוקלטים, by iCast Hebrew Audiobooks, maintained a consistent revenue trend, peaking at approximately $3K in mid-April and late June. Downloads remained low but stable, averaging around 140 per week.

Webfic - Fantastic Reading, from DIANZHONG TECHNOLOGY SINGAPORE PTE. LTD., showed a steady revenue trend, with minor fluctuations and a peak of around $2.8K in late April. Downloads were generally low but saw a significant increase to 887 in the final week of June. Active users experienced a slight decline, ending the quarter at around 3.1K.

These insights provide a snapshot of the performance of leading Books and Reference apps in the Middle East for Q2 2023. For more detailed analytics and trends, visit Sensor Tower.